Carl Quested and Peter Brewer Chat Real Estate Marketing

Loved catching up with Carl Quested from Agent Mail to chat about the real estate industry and the need for Agents to embrace the online world or face becoming redundant…

Let me know if you agree or disagree!

 

50 nuggets you’ll wish you never digested

Seriously. Who in their right minds leaves the sunshine, beaches, relaxation and the iconic tastes of a beautiful Australian summer, to endure 22 hours of sitting with your knees up around your nose, sitting on a flying silver bullet, travelling to the ice and snow of a freezing American winter, to drink crappy beer in noisy bars, and at midnight head off to devour 50 Chicken nuggets for $9.99 whilst standing in the falling snow in Times Square.

If you’re smart this coming January, it’ll be You!

Inman Connect has become one of my absolute ‘must attend’ conferences for around 7 years now. Every August in San Francisco, and every January in New York, the real estate industries elite thought leaders gather with the worlds smartest marketers, the sharpest innovators, and 3,000 – 4,000 of the brightest and friendliest real estate brokers and agents that you could ever want to share a noisy bar, or 50 Chicken nuggets with.

Why go?

I get asked regularly why, every 6 months, I’m happy to endure the 22 hours of ‘knees up around my nose’ air travel to the USA to be at Inman Connect, and why I’m such a vocal supporter of Inman Connect. img_1409

The answer is pretty simple for me. Inman fills a void not offered by any real estate event in the southern hemisphere. It has a very clear focus on where the industry is (and sometimes isn’t) going. It showcases and heavily scrutinizes ‘the next big thing’ in real estate using the BS meter of 3,000-4,000 pretty tech savvy real estate people, and it encourages the industry to drive the agenda and content, under the ever watchful eye of the incredibly talented conference founder, Brad Inman.

Brad Inman is one very sharp guy. He’s an amazing thinker, he loves to innovate, and he pulls no punches when it comes to challenging the ‘top end of town’. I’ve said more than once that I get the cost of attending back, just from watching Brad’s opening remarks. The ensuing 2.5 days of learning is a bonus for me.

Brad Inman makes me think. img_1316

There are bucket loads of conferences here in OZ and NZ. Why go all the way to the USA?

The world of real estate is rapidly changing and I’m personally watching thousands of Agents/Agencies in Australia and NZ getting slowly (and in some cases, quickly) being left behind by new entrants to our industry.

Yep, I know its really frustrating for some in our business to try keep up to date with all this new ‘cool stuff’, whilst also trying to keep doing the ‘old’. But suburb by suburb across Australia, NZ and even inside the USA, I’m witnessing businesses losing market share to the ‘new kids on the block and innovation’.

Simply put. If you want to remain relevant to today’s consumer, they expect for you to be relevant to today’s marketing best practices.

Are you and your team absolutely up to date?

Are you really?…. I don’t believe that level of learning is available in Oz/NZ

Inman is a chance to learn. Be it, learning how to adopt video, how to cost effectively use Facebook ads, how to choose and implement the right database for your business, how to mobilize your team using tech, or most importantly, how to be the Agency of first choice for the new Agent or Salesperson entering the industry, Inman Connect is a MUST for you.

We meet in elevators sometimes

We meet in elevators sometimes

Sometimes we meet at tables

Sometimes we meet at tables

 

 

 

 

 

 

 

Sometimes we have special guests

Sometimes we have special guests

Is the cost of attending an issue?

What’s stopping you from attending Inman Connect in New York this January?

If it’s the cost, Id suggest you weigh the cost against the benefit, and also consider the tax benefits of spending a week or more learning from the best in the business, in the Big Apple. Plus if you use the code ‘peter’ in your registration, Brad Inman has promised me that he’ll discount the event rego by $100USD for we Aussies and Kiwis.

Worried that you won’t know anyone? 

If you’re worried that you’ll be a conference ‘newbie’ and won’t know anyone, The REIQ have got that bit covered. I’ll be there as a representative of  The REIQ with a host of like-minded real estate, tech, and marketing people, some from OZ, some from NZ, and you’re very welcome to join us for a drink at the bar on Tuesday night, or if you tack on to our Aussie/Kiwi Study Tour, for an added $300.00 AUD, you can join us for a great dinner on Wednesday night, maybe score an invite to join us for a tour of the New York Times, to a bustling NYC Real Estate Office, and to some great parties with some pretty cool American friends at some of NYC’s best venues.

Scared you’re not a nerd and won’t ‘get’ all this stuff?

If your worry is that it might be ‘too tech’ for you, I’d defer to my wonderful Mate from San Francisco, Jim Walberg. Jim is one of the USA’s real estate veterans, and on the verge of celebrating his 21st birthday for the 3rd or more times, Jim still attends Inman Connect and is one of the most prolific note takers and implementers i’ve met.

Jim Walberg. Friend. Mentor. Inspiration

Jim Walberg. Friend. Mentor. Inspiration

I reckon if you think its ‘too tech’ for you this time, its only going to be ‘too tech + 6 months’ if you let this event pass you by til next time.

Don’t get left even further behind..

Will all this ‘new stuff’ ever stop? ‘Its just too hard to keep up!’

Look, I get it. It’d be really nice if the crazy pace of the world and the seemingly endless changes would just stop for a minute, so we could all just take a breath.

Well, Inman Connect allows you to do that. It allows you to cast a critical eye on what’s working, and what’s not. It allows you to chat to fellow real estate professionals from around the globe about the same challenges they face as you, and how they implement.

Is it information overload? Will someone try and sell me something I don’t want/need?

I view Inman Connect as my filter. Its 3 days of intense learning and sharing from the industries finest in what seems like an endless array of main stage and breakout sessions that you can tailor to suit YOU. There is no holding back. There is no-one on stage selling their ‘next big thing’ for just 100 easy payments of $39.95 a month. Its 3 days of digesting some of the finest information you’ll get access to, and ultimately YOU get to decide what will float for your business and what won’t. But by attending, you’ll be making decisions from a position of knowledge, and we all know that ‘knowledge is power’.

Pack your woolies! Its ccccold!

Pack your woolies! Its ccccold!

New York in January or San Francisco in August? Which is better?

I’m often asked which of the NYC or SFO events is better. My answer is: ‘do them both’. You’ll love them both. But don’t make an excuse to defer til San Francisco in August. You’ll just be 6 months further behind the future.

Can’t eat 50 Chicken Nuggets?

So, are you joining me? The good news is that you don’t have to eat 50 Chicken Nuggets standing in the snow in Times Square at midnight. (But its great fun trying to! – Hey Al?)

50 Nuggets for 9.99.

50 Nuggets for 9.99.

Still not sure?

Not sure yet?… Don’t trust me?… No problems! Reach out and ask Jason Rose Real Estate Legend in Australia, Steve Hodgson from McGrath at Springfield, Alastair Lias from Professionals, or Peter Kakos from Marshall White in melbourne. Maybe you know Kylie Davis from CoreLogic or Lara Scott from LJHooker? I’m sure they’ll share their honest thoughts on their Inman Connect experience.

New York Times Study Tour

New York Times Study Tour

Sign me up!

You ready to enlist now? Its simple from here.

 Step 1. Go to the Inman Connect Website. Its here. Register and use the code ‘peter’ to save $100 USD.

 Step 2. Let me know that you’ve got your confirmation from Inman and that you want to join the Aussie/NZ Study Tour shenanigans. Email peter@thatpeterbrewer.com and I’ll send you more info about what we’ve got planned and an invoice for your $300.00 AUD

 Step 3. Book your air travel on your preferred airline and your accom here, or at any accom that suits your own budget. Just be close to Times Square and be in NYC from the 17th to 20th January, and be in the bar at the Marquis Marriot in Times Square at 5.00pm on January 17.

 Step 4. Pack lots of warm cloths and an open mind, and be ready to network and learn from some of the best brains in our business.

 I hope we get to share some learning (and a few beers) in New York.

You may as well have fun! We’re all gunna die eventually!

I’ve lost a few of my heroes lately. The loss of Glenn Frey from the Eagles in just the last few weeks, and this morning the announcement of the passing of Aussie Rock, TV and theatre legend, Jon English, has hit me really hard.

Both Glenn and Jon have been wonderful inspirations to me in life and I’m sure they’ll continue to give me inspiration in my own remaining days.

Glenn and Jon knew how to make people smile. They knew they could inspire happiness through their music and their message. Without doubt they’ve helped me to pursue a happy and optimistic view through my life.

The result of that is that those who know me understand i’m a big believer in having fun and sharing a smile when I can. Even when the days are dark.  And for me sharing a smile or a laugh or some self deprecating humour isn’t just confined to the after hours and weekends.

I reckon that unless you’re a heart or brain surgeon or maybe an Undertaker there’s gotta be an opportunity to share a smile during every day.

       I figure that if you’ve gotta be at work today, then you may as well make it fun!

I ran into this awesome guy at the Sunday morning Eagle Farm Markets in Brisbane recently. I reckon if he can have this much fun selling an avocado and some veges then there are absolutely no limits for you in your business day.

 Whether you’re a rock star like Glenn and Jon or a guy selling fruit at a market, get out there and make someone smile today. You mightn’t wake up tomorrow. #ripjonenglish #ripglennfrey #ltfu

 

I had the absolute pleasure of seeing Jon in concert with Peter Cupples on a #Besties date with my old Mate Kathlyn Owen recently. This video i captured will always make me smile.  Fast forward to 1.24 for a smile.

Rest in peace Jon.

 

 

The Real Estate Sessions with Bill Risser and Peter Brewer (Audio)

 

In my life I get to meet some wonderful people. Bill Risser from Chicago Title in Phoenix, Arizona sits pretty high on the list of the most wonderful people I’ve met.  Bill and I caught up recently to have a fun chat about all sorts of ‘stuff”.  I hope you enjoy listening in to 2 blokes sharing their passion for all things real estate technology, and beer.

 

Real Estate Cyber Crime Australia

I recently caught up with Insurance industry legend Peter Lynch to chat all things Cyber Crime in the Real Estate Industry. I’ve written on this subject previously here. Peter is the Client Relationship Manager for Aon Insurance in Australia and boasts an impressive +25 year career in the insurance space of professional indemnity and other insurances to the real estate industry in Australia. Peter shared his thoughts on the emergence of Cyber Crime in Australia and the steps that Real Estate Agents need to take to try and protect against this new threat.

Peter can be contacted at peter.lynch@aon.com.au or by phone on +61732237505

Real Estate Shows for More Than Just Real Estate

In the series of webinars that Inlinemedia Biz has been hosting with Sarah Cooper from Real Estate Shows, we’ve gone through the basics, the add-ons and now we’re looking at ways to use Real Estate Shows for more than just real estate.

Here’s a 17 minute recording of the most recent webinar, showing some neat ways to utilise Real Estate Shows to reach a clients on a more direct and personal level. This is a must see video if you’re using Real Estate Shows now and want to expand on some great opportunities using this great tool.

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Where’s The Value in Using Social Media in Real Estate?

Presented by Jeff Turner and Peter Brewer

Jeff Turner who recently presented a webinar on using Social Media effectively as part of a national fund raising initiative to support flood victims is back to talk to thatpeterbrewer.com sites members about two key things:

1 – Social Media – Where’s the value? Find out what’s missing from your social media strategy. What’s being done for you, and what do you need to do?

2 – It’s not a fad. People (past and future clients) are using communication tools like blogs and facebook every day now.  Businesses that want to be around in 5 – 10 years need to embrace these new tools just as they embraced mobile phones and websites…. Other real estate businesses are starting to build relationships and connect with your clients using these tools already, so why don’t you want a piece of the pie?

To be part of the nest webinar in this ongoing series please Contact me here to register for the next session.

 

Want to help your Parents (and maybe someone even closer… ; ) be a tad more tech savvy?

Have you ever sat at your Mum and Dad’s (or a close rellies) kitchen table and listened intently to their frustration and struggle with computers. Even worse, have you ever sat at the same table and tried to answer the questions and explain to your Mum or Dad how to copy and paste, or how to send an email, or open an attachment..  It can sometimes be a tad frustrating,,,  Thanks to the good people at Google there is a great series of videos tailor made for ‘Parents’ or anyone else that may be struggling with the basic (and not so basic) computer skills.

To take advantage of this great series of videos (and possibly to save your own sanity) click here to access the main screen. Choose the topic that you’d like to send ‘The Oldies” a video on, and away you go!  It couldn’t be easier.

Enjoy!!

What are facebook up to with their new messaging service?

You may have seen that facebook are about to launch their new messaging service. Now before you say ‘I don’t want another email address to confuse me’, it seems to me to be anything but another traditional email address..

I actually quite like the way that facebook have broken the concept of messaging down into the reasons why, the demographics, the devices, the preferred forms of messaging we all use and taken a fresh look rather than just rolling out another cookie cutter “To, cc, bcc, subject line, message” style of email account.

Take a look at the video below and I think you’ll be impressed at their style of thinking. I actually think their creative thinking has a great message for each of us on why and how we do things in our every day business lives. Do we just do things just because that’s what we’ve always done, or is it because we are meeting the changing demands of our audience. Great food for thought.

I hope you enjoy the video below.

 

That Peter Brewer

Peter is one of the few specialists who can think outside his generation