Carl Quested and Peter Brewer Chat Real Estate Marketing

Loved catching up with Carl Quested from Agent Mail to chat about the real estate industry and the need for Agents to embrace the online world or face becoming redundant…

Let me know if you agree or disagree!

 

You may as well have fun! We’re all gunna die eventually!

I’ve lost a few of my heroes lately. The loss of Glenn Frey from the Eagles in just the last few weeks, and this morning the announcement of the passing of Aussie Rock, TV and theatre legend, Jon English, has hit me really hard.

Both Glenn and Jon have been wonderful inspirations to me in life and I’m sure they’ll continue to give me inspiration in my own remaining days.

Glenn and Jon knew how to make people smile. They knew they could inspire happiness through their music and their message. Without doubt they’ve helped me to pursue a happy and optimistic view through my life.

The result of that is that those who know me understand i’m a big believer in having fun and sharing a smile when I can. Even when the days are dark.  And for me sharing a smile or a laugh or some self deprecating humour isn’t just confined to the after hours and weekends.

I reckon that unless you’re a heart or brain surgeon or maybe an Undertaker there’s gotta be an opportunity to share a smile during every day.

       I figure that if you’ve gotta be at work today, then you may as well make it fun!

I ran into this awesome guy at the Sunday morning Eagle Farm Markets in Brisbane recently. I reckon if he can have this much fun selling an avocado and some veges then there are absolutely no limits for you in your business day.

 Whether you’re a rock star like Glenn and Jon or a guy selling fruit at a market, get out there and make someone smile today. You mightn’t wake up tomorrow. #ripjonenglish #ripglennfrey #ltfu

 

I had the absolute pleasure of seeing Jon in concert with Peter Cupples on a #Besties date with my old Mate Kathlyn Owen recently. This video i captured will always make me smile.  Fast forward to 1.24 for a smile.

Rest in peace Jon.

 

 

National Speakers Association

It was an honour to speak for the National Speakers Association this week.  Following are the slides from the event.  If you’d like more information please reach out to me at +61417630962 or here via my Contact Page.

Click here to view or download. National Speakers Association

Happy Interwebing to You!

How social do you want your next conference event to be?

Have you noticed just how ‘social’ more and more conferences and events are becoming ?

Tickets

All the cool kids seems to have a #hashtag for their event. Many are encouraging their event attendees to ‘Live Tweet’ and Facebook ‘Check in’ from their events for a myriad of reasons. It’s become a popular and very cool trend that’s breathing added life and engagement far beyond the 4 walls of conferences and events.  Social media can be used by Conference and Event Managers for a number of things:

  • To keep non-attendees informed of what they’re missing out on, or
  • To build an audience for a future event, or
  •  To build a library of their event highlights, or
  • To position their brand or event as a source of exceptional content, or
  • To provide their event attendees with a great, easily categorised post-conference resource of ‘key take aways’ for easy reference and exchange.

 

The reasons for event organisers to actively use social channels, and for them to to actively encourage their attendees to use social channels leading up to, at, and after conferences and events, are almost unlimited.

The idea is great!.. But for many conference organisers it falls apart in the execution phase.

Now, social media experts  such as our expert team at ‘That Peter Brewer’ can be hired to take care of the very important ‘social media management’  for your event. 

The most common services provided in our event social media management offering are the creation of:

  • A unique custom hashtag for Twitter and Facebook
  • Live-tweeting for your event, at up to 20 Tweets per speaker session, targeted to your chosen audience from your Twitter account. Monitoring, responding, @replies, retweeting, etc. on Twitter
  • Facebook ‘Event’ creation and promotion
  • Facebook Page updates, growing likes, responding and engaging on event posts
  • Facebook Advertising Campaigns to promote the event
  • A Pinterest board dedicated to your event – pinning and monitoring as required
  • Pre-event and follow-up blog posts on your event or company website
  • Video interviews with speakers and attendees for your YouTube channel, pre- and post-event. Our team will access your Event speakers immediately as they leave the stage and capture their key messages in a 90 second – 2 minute video vignettes.
  • Create, categorise, and promote up-to-date Instagram photos
  • Education for your key personnel and encouragement for your attendees on how to be actively involved using ‘social’.

In the digital era, almost every large event of note is recorded not only through photos and press releases, but also in real-time Likethrough social media. Most people now rely on a social media platform for their current news and information. (See: “The Facebook Effect on the News”) With 2.5 million active Australian users on Twitter, 12.5 million YouTube viewers, 13 million active users on Facebook, and over 11 million Australians checking out different blog sites, the online world is the place to release real-time information and concentrated content. (Source) With the use of hashtags on Facebook, Twitter and Instagram, events become easily searchable and captured for future use – by event organisers, attendees and those unable to attend but still watching from afar.

Before you begin planning your next event, make sure you chat to us to be sure you have the critical social media component professionally covered.

Let our team get your event conversation going, and help to keep it going

In this digital age, it’s a key ingredient to engaging your audience and giving your event an added boost and life far beyond  its 4 walls. 

If you’d like to chat about how we can give your conference/event a very special social boost, please give me a call on +61417630962, or drop me a line to peter@thatpeterbrewer.com or at thatpeterbrewer.com/contact

I guarantee. You won’t regret it!

 

38 Not So Crazy Things To Do To Stand Out As a Real Estate Agent

In my training sessions I make regular reference for us all to have a #POD.  Without a #POD there is little that sets apart from our competitors.  

What’s your #POD? 

Real Estate and Brand Coach Peter Hutton has assembled 38 Awesome Ideas for Real Estate Agents to do to have some wonderful points of difference.

38 (NOT SO) CRAZY THINGS TO DO TO STAND OUT AS A REAL ESTATE AGENT…

Wouldn’t it be nice to stand out? Really stand out so that you become one of the TOP 5% of real estate agents in your area? Hell yes!!

But standing out from all the other agents can be a hard thing to do, especially with all the noise your competitors are making.

The truth is it’s not that hard when you consider what everyone else is doing.

I’m talking about the “same old, same old” stuff agents do like “would you like a FREE property appraisal” (boring); or at your opens asking for emails “for our FREE real estate newsletter” (ah no thanks).

So here’s a list of ideas that will help you get noticed, build a list, get your foot into more doors and list more properties:

1. Create a survey – find out what your prospects want help with

2. Create a Blog and share info that will help your prospects – if you’re not a writer that’s OK, use video or have someone else supply you with the content

3. Refuse to follow the trends even when it would provide a quick fix of attention. Keep being yourself

4. BIG vs. little: increasingly people don’t like BIG. They fear being treated as unimportant. If you are small use this to your advantage. Being small you may be the underdog, but people love the underdog, play this up

5. Find your USP and tell the world what it is – your USP should include the 3 R’s: Reality / Reward / Risk (e.g. Domino’s Pizza: “You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.”)

6. Don’t be a go getter, be a go giver – learn about “The Law of Reciprocity” and infuse that into your business

7. Offer an ‘ethical bribe’ to build your email list (see #9 below)

8. Find your ‘BIG Why’ and use it to be your foundation for everything you do. (You’ll need to know this before you can craft a cool USP)

9. Craft a ‘Listing Magnet’ and generate a massive list of ‘future sellers’. (Mine was an eBook I wrote called “The Key: 21 Secrets To Selling Your Property For More” which I gave away for free and built a sizeable list in the process) – here’s where you can get one: http://agentlistingmagnet.com.au/the-key/

10. Return phone calls and emails (enough said)

11. Make sure your CRM has an ‘autoresponder’ built in so you can set up an email trail to nurture your leads – I use Infusionsoft. Aweber is good. Mailchimp is good also. Check the CRM you’re using, it may already have an ‘autoresponder’ built in. Talk to Aaron Shiner about ‘LockedOn’

12. People love to belong. Make them feel like they’re a part of something. Invite them to special “Your Name Here” Community gatherings (e.g. cinema nights, Friday night drinks at the office etc.) – or do it online via webinar.

13. Own your niche – stop being a ‘generalist’ and be a ‘specialist’. This will make it easier for prospects to TRUST you. It will also give you greater cut-through with your prospecting and marketing

14. Treat every person at your OPEN HOUSE like a prospective seller – that way you’ll be giving them a first-hand look at how well you’ll be handling their buyers when they list their home with you

15. Never lie (not even little white lies)

16. Focus your prospecting on ‘future sellers’, only about 5% of agents do this. 95% of agents prospecting targets ‘now sellers’, obviously if everyone are targeting ‘now sellers’ it’s very competitive. Use ‘education-based-marketing’ to build a massive list of ‘future seller’ leads – more about how here: http://revolution.brandyoumembers.com.au/home-study

17. Give away branded umbrellas at OPEN HOUSES when it’s raining

18. Offer a FREE handyman service to prospective sellers

19. Start saying ‘NO’ to the ‘wrong kind of business’. Sometimes you have to give up something to get something – it’s called the marketing ‘Law of Sacrifice’

20. In your competitor’s strength there is weakness. That is, don’t compete, look at their USP and do the opposite

21. In every market, it often turns into a ‘two horse race’. So if there’s already someone in the first spot, aim to occupy the second spot

22. Work from a local busy café where all the locals go. I knew a lawyer who did this; he ran little ads in the local rag calling himself “The Coffee Shop Lawyer” and offered FREE 15 minute consultations while at the café. (Wear a name tag at the café and have your laptop branded so people can recognise who you are)

23. Optimism is infectious as is enthusiasm. How can you weave more of this into what you do?

24. The ‘Law of Expectation’: create an expectation that your service will be exceptional – then deliver on your promise, actually don’t just deliver, over deliver

25. The power of stories: use case studies in your newsletters, write them like a top notch news reporter would. Make them human and make them sticky

26. People love to play games – so use quizzes, contests and puzzles to engage people

27. Realise your prospects are making all kind of assumptions about you, your company, your results and your service. Take advantage of the positive assumptions. Turn around the negative ones

28. Create your own ‘Signature Copy Writing Format’ so your listings stand out on realestate.com.au and domain.com.au etc. – better still use a professional copywriter to help your properties and you stand out, heyKaren Hutton

29. Stop SPAMMING people. Start using OPT-In Prospecting methods instead.

30. Offer guarantees – when you lower or remove the risk all together for prospects to do business with you, you’ll make it easier for them to say yes and give you a go

31. Build traffic to your website by basing it on a ‘dynamic-blog-structure’ – that’s what I did with my real estate agency – we received between 10,000 to 13,000 unique visitors to our website a month, that’s a whopping amount few agencies even today enjoy, that put our little independent agency’s website into the TOP 1% of websites in the world for traffic (source: alexa.com) – it got us a lot of leads of course and lots of listings

32. Challenge your perception. Stop thinking everything is written in rock. It is not. Open yourself up to greater possibilities. And start taking some risks to stand out in the crowd – it’s your perception that creates your reality

33. Be consistent in everything you do. The easiest way to stay consistent is to use your ‘BIG Why’ and your ‘BRAND VALUES’ as your yard stick against all your marketing and prospecting you do

34. Stop copying your competitors. Replicas never earn as much as an original

35. Write a ‘list’ like this about something your prospects will find helpful or interesting and put it on your blog

36. Send out 5 handwritten cards a day to people in your area congratulating them on having such a beautiful well-kept front yard

37. Reward loyalty. Spontaneous gestures to clients go a long way and give rise to referrals (refer #6 above)

38. Innovate. Innovate. Innovate. Never stop innovating.

Now it’s your turn.

What do you think?

Did you find this article helpful?

Make a commitment now to your BRAND and list the 3 items from this list that you are going to add into your business – please share them here on Facebook. Over to you…

Great stuff Pete!  I couldn’t have said it better myself!

 

Century21Redwood

It’s been an honour presenting to the Century 21 Redwood Real Estate Teams in Ashburn, Arlington, and Washington this week. I had a wonderful time meeting Michael Elias for the first time. I’d read lots about Michael and his Wife Heather and their great blog and meeting them in real life didn’t disappoint.

As promised I’ve attached a link to allow the Century 21 Redwood Real Estate Teams to download the slides from the presentation here.  Just click on the link here and then on the download button on the top right hand side of the screen.

For those who appreciate the video opportunity and would like to know more about the iPad videolicious app we discussed, please click here for a demonstration.

Thanks to Eddie and Shawn for the opportunity of spending time with you all.  If I can be of any help at any stage please drop me a line to peter@thatpeterbrewer.com . I’d love to see how you all go with putting some of your learnings from this week into place.

Best wishes,

 

Peter Brewer

 

Adelaide Presentation September 2012

Many thanks to the wonderful audiences in Adelaide today.

Here is the link to Website Productivity videos. Your password is kim

To download the slides from todays session please follow this link and click on the Download link.

Please feel free to drop me a line if you need further information.

Best wishes,

 

Peter Brewer

Rotorua New Zealand Presentation

Kia Ora,

To download the presentation delivered by Peter Brewer at the recent Rotorua Real Estate Conference click here to be directed to the downloads area at Dropbox.

If you have any questions please feel free to drop me a line to peter@thatpeterebrewer.com  or call +61417630962

Best wishes,

Peter Brewer

 

A cool job for a cool content writer

We have an exciting career opportunity!