July 7, 2012 That Peter Brewer

If I were a Realtor by Chris Brogan

I’ve been kicking tyres and lighting fires around this social media space for about 4-5 years now. And I’ve read thousands or posts, written hundreds, but the one stand out post for me is one that dates back to December 23 2009, ‘If i were a realtor by Chris Brogan.

In this awesome post Chris Brogan lays out the simple foundation steps and actions for a real estate agent/salesperson/broker/realtor to build a real online and offline community.  Its a simple 9 step plan that any dummy can follow.

I’ve reproduced the first 4 steps from Chris Brogan here, but if you want the rest you’re going to need to click through to the article. The link is below.

If I were a realtor looking to use social media for my business:

  • I’d write a blog about the location where I was selling.
  • I’d take tons of pictures and post them on the blog.
  • I’d shoot walking tour videos all the time with a Flip camera and post them.
  • I’d shoot interview videos with people from my community.

Brogan continues on with simple steps and actions to build community based around the premise of others like Bernice Ross Make a Friend today – Do a deal later’ and Jeff Turner in this great post about YEO.

In my 30+ years as a Real Estate Agent I saw that as an industry we managed to complicate a really simple business. Find a seller – Find a buyer – Put them together.

The challenge will be whether the real estate industry will do the same in the social space. I believe that the agent/broker/realtor/salesperson that embraces what Chris Brogan talks about in his post ‘If I were a realtor’ will absolutely win the game.

You’ll find the rest of Chris’s Brogan’s simple and logical magic ‘If I were a realtor’ here.

Good Luck!

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About the Author

That Peter Brewer Peter Brewer is a speaker, educator, digital footprint strategist on a mission (some say crusade) to ensure that smart small businesses and smart business people treat the new digital world with the respect it deserves. Peter is a former real estate agent of 30 years and now speaks across Australia, New Zealand and in the USA on technology and digital media in the real estate industry. You'll find more about Peter at thatpeterbrewer.com

That Peter Brewer

Peter Brewer is one of the few specialists who can think outside his generation